Sephora is one the world’s largest cosmetic retail chains. With almost 2,000 stores in 29 countries, the French company is part of the Louis Vuitton luxury goods group and has annual revenues of €1.94 billion. And now for it’s next global expansion it has set its sights on Australia.
The company opened its first Australian flagship store in Sydney on 5th December 2014, just in time for the Christmas rush and Boxing day sales. The store is located at 188 Pitt Street Mall, in Sydney CBD’s main shopping district. This geographic choice is highly strategic, opposite big department stores (Myer & David Jones), next to fast-fashion poster-child Zara and a stone’s throw away from super-pharmacies (Soul Pattinson and Priceline) that along with the department stores – have long dominated the cosmetic and beauty sectors within the city’s centre, and indeed the rest of the country.