Pocketbook for Apple Watch

Last week, Apple officially launched Apple Watch at its Spring Forward Event after teasing the world last September. In the words of Tim Cook, it is the “most personal device” they have ever created. While time will tell if the Apple Watch will ultimately be as ubiquitous as Apple’s other products, the company’s focus and heavy investment may well prove to redefine the smartwatch segment as they have for mp3 players and mobile phones.

Here at Pocketbook, we pride ourselves in giving you, our users the most relevant insights about your money, in the simplest means. When we started Pocketbook over 2 years ago, we thought a web version was the solution – no one would want to manage their money on a mobile phone. How wrong we were looking back now… Over the past 24 months, you have voted with your fingers, and today the majority of usage is on our iPhone and Android apps.

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The Rise and Rise of Uber in Australia

Uber launched in Australia 2 years ago, in October 2012. If you haven’t heard of it, here’s a quick recap.

Uber is a car ride-sharing service backed by Google – it allows you use its app to catch a ride from one of its drivers. Just about anyone with a car can be a driver – not just taxis, but also serviced cars and even ordinary people (like this). The benefit for the average person is simple. Because drivers don’t need to pay for expensive taxi licenses, Uber rides are generally cheaper than taxis (or so they claim).

For taxi drivers, they get the benefit of additional jobs, when they used to just wait at the rank.

However, the taxi industry has been at logger-heads with Uber entering the market. Taxi drivers protested against the service in Perth and the Government is cracking down on Uber’s drivers in Adelaide, NSW and Victoria. Many critics cite the security concerns when anyone and any car can transport the public.

Despite similar critics in the US and in Europe, the consumer reaction has been overwhelmingly the opposite. When taxi drivers went on strike in London, Uber saw an 850% jump in sign-ups. Globally, Uber’s CEO says that they are doubling revenue every six months.

So given our local industry reaction, we wanted to see how ordinary Australians are reacting.

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Lipstick showdown in Sydney – the impending rise of Sephora

Sephora is one the world’s largest cosmetic retail chains. With almost 2,000 stores in 29 countries, the French company is part of the Louis Vuitton luxury goods group and has annual revenues of €1.94 billion. And now for it’s next global expansion it has set its sights on Australia.

The company opened its first Australian flagship store in Sydney on 5th December 2014, just in time for the Christmas rush and Boxing day sales. The store is located at 188 Pitt Street Mall, in Sydney CBD’s main shopping district.  This geographic choice is highly strategic, opposite big department stores (Myer & David Jones), next to fast-fashion poster-child Zara and a stone’s throw away from super-pharmacies (Soul Pattinson and Priceline) that along with the department stores – have long dominated the cosmetic and beauty sectors within the city’s centre, and indeed the rest of the country.

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Choosing a Super Fund: Here’s The Data – An Analysis of The Superannuation Industry

EDITOR’S NOTE: If you don’t read any further, apply these rules of thumb we found by looking at 10 years of super performance:

  1. Go with a fund that pays low fees, high fees is statistically correlated with worse performance.
  2. Go with an industry fund, as more industry funds have historically outperformed retail funds.
  3. And the fund that’s better than all the rest ironically is… REST. So you should start your search there.

In Australia, we all have money in our super. At 9.5% of your salary, it’s actually a lot of money that you probably don’t think about on a daily basis. But you probably should. On top of that, the law of time-value of money says a dollar today is worth more than a dollar tomorrow.

A critical player in all of this is the fund manager that looks after your money – or in other words your superannuation fund. And here’s the reason to care – depending on your choices here, it could mean the difference between doubling your money, or just keeping par. Retiring rich or perhaps relying on Government benefits.

Now, here’s the analysis.

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How The iPhone 6 May Not Have Broken Sales Records in Australia

Shortly after the launch of iPhone 6, Apple announced they had sold a record, 10 million units over the weekend. Of course, that number represents not just Australian sales but global sales.

In the wake of the October 16th launch of the new iPads, we were curious to see the effect of Apple launches on the retail spending landscape here in Australia, both for Apple itself as a retailer, and other retailers during this period.

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Does The Opal Card Actually Save You Money?

Over the past few months, we have conducted a number of consumer investigations to help you save money without changing your lifestyle. Our Netflix and IKEA stories have been so well received that we’re continuing our series of investigations. Playing our role as the Mythbusters to your finances.

With the roll-out of the new Sydney transit card, Opal – we thought it was time to take an in-depth look at it.
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Pocketbook now reaches 100,000 Australians

Just over eighteen months ago, I sat down with Bosco over lunch and showed him what I had been working on in the late nights after my regular day job. After I was done, he said to me, “how can I get this?”. This became the start of our journey with Pocketbook.

Our vision was very clear – we wanted to change the way people discover and manage their finances. The current methods to do this today are still what you would consider ‘prehistoric’. We plan to change that.

With this in mind, I’m super excited to announce that we now help over 100,000 Australians with their finances. It was just over 6 months ago that we announced we had reached 50,000 Australians. That goal took us over a year to reach. We reached this goal in half that time and it doesn’t look like slowing.

It’s been an incredible journey so far. When Bosco and I quit our day jobs to give Pocketbook a go, we weren’t sure where we would end up. In that time, we moved out of my living room into a proper office in Surry Hills, went to Dubai to show the finance world what we had built, raised some money to keep the lights on, expanded the team to 5 people and now hitting our first 100,000 users.

Of course this would never have been possible without the support from all of our beloved users. Thank you to all of you for coming on board, from the bottom of our hearts.

We would love to hear how your experience with Pocketbook has been – please tell us in the comments below!

How The Government Uses Data To Influence You [A Case Study]

Humor me with this:

A bat and a ball cost $1.10 in total. The bat costs $1.00 more than the ball. How much does the ball cost?

If you answered, $0.10, you’d be surprised to find that it’s wrong. Seriously, do the (simple) math. The reality is that a majority of people get that question wrong.

Most people focus on the initial instinctual and emotional reaction to numbers, which may not always be the most appropriate response.

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