How Pita Learned the Hard Way to "JFDI"

Editor’s Note:: The basic definition of hustling is easy enough to grasp. You may even hear it and think, “That’s me, right there.” But like most things, hustling is different in theory from how it is in practice. In this essay, Pita, a law student at James Cook University, reflects on the difference between knowing what to do and actually doing it.

And that, is often what separates entrepreneurs and would-be entrepreneurs.


An idea, no excuses, self-belief to the point of ridiculousness and problem solving that requires relentless energy and quick resolutions are aspects that I agree with Dan Martell are the foundations of being a hustler- in other words JFDI.

The concept of an idea, at least for me personally, is the pivotal role humans have on Earth and is the most valuable asset an entrepreneur can possess. Just imagine a world without a Mozart, Einstein or a Charles Darwin.

To be a hustler, three things must happen with your ideas.

One, your idea should mean something to you, to the extent that if you do not pursue it, your chest will burst open with heart break (this is probably the closet feeling I can equate to love and break-up).

Two, it should liberate you, where you feel, like, at peace and stuff. This is a hard concept to explain, but for me, I don’t know why people meditate, because I feel all “ying and yang” when the light bulb turns on. It is this point in time when I know exactly what I want.

Three has negative and positive components which must coexist for an idea to grow into something. That is, you must be positively confident about your idea without limitation. People will knock it, there will always be something lurking in the dark- a nightmare, if you wish- that restricts your idea. However, you have to push through those boundaries. But do not dismiss the negative aspects; be realistic and see if the criticisms make your idea bullet-proof. In other words, use negativity or criticism as a positive tool to create a limitless capacity for your idea.

Personally, these ideas are on repeat 24 hours a day, 365 days a year. When I started my CrossFit gym in 2011 (CrossFit South Cairns) I truly believed it would be [T]he training facility of the Far North of Queensland, the place where we train all the elite football clubs, have an elite youth program, get government sponsorship, implement it into school curricula, start an Australian league (The Australian CrossFit League) between all the other clubs (now this is a free idea I just gave away), but also make it available to the public.

It wasn’t just going to be a gym. It was going to be [T]he place to go for real fitness, a place that legitimately helps people achieve their goals while also popularizing “hard work.”
The business started humbly in the back shed of one of Cairns’s oldest gyms, in a prospective area. We changed lives and quickly grew, taking over half of the old gym’s floor space by knocking down a couple of walls.

We weren’t just a gym- we were a community, a trend. But with the explosion of CrossFit on ESPN, everybody was doing some form of CrossFit and two new competing gyms emerged on either side of our area. With this in mind, it was going to take a lot more of my time and effort. Doing this whilst being a full-time law student was not a realistic option and I unfortunately had to let someone else carry on my vision at the start of 2014.

Reflecting upon this life experience, I did everything with my idea that I stated must happen to be a hustler, but what I realised is that it takes something more to turn an idea into reality.

What I really lacked was JFDI.

I remember having a meeting with an executive of the University to try implementing CrossFit there. I was not successful based on the grounds of competing interests in land-space allocation, and I was at the bottom of the priority list. With assignments mounting, I backed away after the first attempt- not very hustler-like, I know.

During my time operating the gym and driving my business I lacked a few things that would have made me successful. I had the idea, no doubt. I had the right attitude, positively geared to success. I implemented strategies to try to over-come seasonal winter lows in the fitness industry, and I tried to resolve issues as quick as possible. I thought outside the box by driving my business in different ways, by selling supplements and merchandise.

We held demonstrations at public events. We held outdoor fitness activities to try encourage people to bring their friends.

However, where I went wrong was in not allocating enough time to take steps towards my bigger picture. I lacked the skill set to be able to generate interest and funding in my bigger projects and still do. I was conflicted with studying and being an entrepreneur. At times I wanted to follow the likes of Steve Jobs and say university just isn’t for me, but having not finished high-school and wasting a life-time of education, I needed to prove something to myself.

I have had ideas recently that other people have implemented on their own accord and are successful. This is painful and inspiring concurrently, because although I look retrospectively and kick my-self for not acting on my idea, I at least know I had the idea. See, in the end, positivism will make more of a difference than you know.

Luckily for me, I am never short of liberation through my own train of thought, and have new and exciting things on the horizon. But for now my ideas are just ideas, and I would consider myself more of a busker- not in its traditional sense- than a hustler.

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